Market Research and Analysis
Value Proposition
We help you to make informed, data-driven decisions by providing intelligent insight into market trends, customer needs, and competitive landscapes.
Our leading research and analysis capability will identify specific opportunities, mitigate risks, and create options tailored to your unique situation and challenges.
Key Challenges
Limited data and insights to inform product development and marketing campaigns
Collecting accurate data, analysing it effectively, and translating insights into actionable business strategies
Identifying emerging trends, disruptive forces and opportunities
Overcoming biases and blind spots in traditional research methods
Keeping pace with rapidly evolving markets and customer behaviours
Our Approach
This process ensures a deep, nuanced understanding of the market landscape, enabling the client to make informed, data-driven decisions
Define research objectives and scope in collaboration with the client
Design a tailored research methodology combining quantitative and qualitative methods
Collect data using advanced AI tools and traditional techniques from diverse sources
Interdisciplinary analysis and interpretation. Synthesize findings to extract actionable insights
Develop strategic recommendations based on research outcomes
Present findings, options and facilitate decision-making workshops with key stakeholders
Train your team to enable continuous learning and refinement
Benefits and Outcomes
Opportunities for product development and market expansion
Our tailored approach means that the research is directly applicable to your unique business needs
Understanding of market trends, emerging opportunities and competitive positioning
Reduced research time and costs with increased depth of insights
Enhanced ability to predict future market trends
Enables a competitive edge through superior market awareness
Why Us
Talent: Interdisciplinary team of University of Oxford graduates & researchers and experienced professionals, bringing expertise in advanced research and analytics, plus industry-specific insights
Track record: Proven track record of sophisticated research techniques and turning insights into actionable strategies
Client centric: We tailor our research methodologies and analysis frameworks to address your specific market challenges and strategic objectives
Innovative thinking: We combine AI-driven analytics with human expertise to identify market trends and new opportunities
Access: to world-leading research at the University of Oxford and extensive industry experience in innovation
Commitment: to long-term partnership and on-going support helping to continuously advance your strategy
In addition, we’re forward looking, helping you anticipate future market shifts and trends