Product Innovation
Value Proposition
We help you drive impactful product innovation, blending AI-driven insights, interdisciplinary creativity, and a flexible approach.
We provide fresh ideas and help you turn them into new or improved products that deliver value and competitive advantage by adapting to changing conditions and emerging opportunities.
Key Challenges
Identifying fresh ideas and product opportunities
Ensuring new products resonate with evolving customer needs and values
Balancing innovation with feasibility and profitability
Accelerating time-to-market for new products
Integrating emerging technologies into product design
Managing innovation risks and resource allocation
Our Approach
This process leverages our team's diverse expertise to accelerate the development of innovative products. We use data analysis to validate product ideas, assess market fit, and inform product features and functionalities.
Leverage AI to uncover unmet needs and emerging trends
Facilitate ideation workshops to generate fresh ideas and options
Develop and prioritize concepts based on strategic fit and market potential.
Help create rapid prototypes and conduct iterative testing with target users
Refine the product strategy and develop a go-to-market plan
Support initial launch and establish feedback loops for continuous learning
Design and implement metrics for ongoing product refinement
Benefits and Outcomes
Accelerated product development cycles
A pipeline of innovative product ideas
Increased success rate of new product launches
Enhanced product differentiation and market positioning
Increased return on innovation investment
Improved user satisfaction and adoption rates through improved product design
Strengthened competitive position through continuous innovation
Why Us
Talent: Interdisciplinary team of University of Oxford graduates & researchers and experienced professionals, bringing expertise in experimentation, innovation and new ways of working
Track record: Proven track record of driving product development, delivering innovate products and platforms to market
Client centric: We tailor our process to your specific market, customer needs, and business goals, focusing on impactful outcomes
Innovative thinking: We challenge the status quo and help to generate fresh product ideas, differentiation and growth
Access: to world-leading research at the University of Oxford and extensive industry experience in innovation
Commitment: to long-term partnership and on-going support of your product lifecycle, from concept to launch and new releases
In addition, we bring advanced research and analysis capabilities to help align product development with markets demands and future trends